PRIVACY
Privacy Statement
UPDATED: December 24, 2025 | EFFECTIVE: January 1, 2026
At Asana, our mission is your mission. We’re committed to protecting your privacy rights, so you can focus on the work that matters most to your business — with peace of mind.
This Privacy Statement describes how Asana processes your information and explains the choices available to you with respect to your information. To learn more about Asana’s commitment to your privacy, please read our Privacy Commitment.
If you have any questions or concerns about how Asana processes your information or about this Privacy Statement, you can email us any time at privacy@asana.com. Additionally, if you’re looking to exercise your privacy rights, you can do so here.
1. Our Relationship With You
For example, if you create an account with
- your corporate email address, your company is the controller of your Asana domain and the information stored in it.
- a free email domain (like gmail.com) or personal email account, Asana is the controller.
If you’re using Asana through your company, educational institution, or with your company email address, your company or educational institution’s own Asana administrator is responsible for the accounts associated with that company or institution. The Asana administrator can: restrict, suspend, or terminate your access to or ability to use the services, access information about you, access or retain information stored with us (including your workspace content and log data about your use of Asana), and restrict your ability to edit, restrict, modify, or delete information associated with your use of our products and services.
2. Information We Process
Asana processes information we receive directly from you, automatically collected when you use Asana or visit one of our websites, and collected by Asana from third parties. However, please note that this Privacy Statement does not apply to the processing of your information by third parties through your use of any third-party integrations available via our services. Please visit those third-party websites directly for more information on their privacy and data protection practices.
3. Information Asana Receives Directly From You
Information needed to create an account
This includes information that is needed for Asana to create an account for you and manage your ability to log in and out of Asana:
- Identifiers, including first and last name and email address
- Your password for Asana (hashed) – unique, long, and strong, please
- Information related to a third-party authentication identity provider, (e.g., Google Authenticator
If you upgrade your account to a paid account, Asana may collect:
- Billing information, including name, address, and telephone number
- Financial information, including credit card information or bank account information collected by our payment processors on our behalf
- Information about your chosen Asana plan
Information you provide to us through your use of Asana
- Information you draft or submit to Asana in goals, portfolios, projects, messages, tasks, and other features of Asana Information uploaded to Asana, such as attachments
- Information triggered from use of an AI feature such as timestamp, who triggered the feature, what feature was used and what “object” (e.g. project, task, etc) it was triggered from
- Information from emails you forward to x@mail.asana.com
- Profile photo and other information you provide to describe yourself, which we only collect if you do choose to provide it, such as your gender pronouns
- Video and audio recordings, and transcripts of those recordings, if you use video messaging
- Professional or employment information, which may include your title or role at your company if you elect to provide this information
- Feedback about our product and services, including information about the effectiveness of the feature and any other relevant information
- Any other information you choose to provide while using Asana that identifies or can be reasonably associated with you
Other information you may provide to us when you interact with Asana in other ways
If you directly interact with Asana staff, such as our sales, user research, or user operations groups, or if you become an Asana Ambassador, or if you participate in research conducted by Asana’s Work Innovation Lab, Asana may process the following information voluntarily provided by you:
- Your requests, questions, and responses to us via forms, or email, or other means
- Chat transcripts of conversations with us directly or via third-party chatbots we may use Information you provide in connection with Asana sweepstakes, contests, or research studies, if you choose to participate
- Information to verify your identity
- Regional Geographic information, such as city and country
- Social media information
- Your date of birth
- Sentiment analysis and biometric information associated with user research sessions , if you choose to participate and with your consent in accordance with applicable law
4. How We Use Your Information
Asana uses your information to operate our products and services, communicate with you, process transactions when you change Asana plans, for security and fraud prevention, and to comply with the law. Specifically, we may process your information to:
Provide services to you and operate our business
- Maintain, provide, and improve our products and services including our AI features
- Suggest Asana Help Center articles that may be relevant to you
- Help us better understand user interests and needs, and customize Asana for you
- Analyze and research how you interact with our websites and applications
- Store data locally on your device to help our product operate more efficiently
- Store and process chat transcripts of conversations with AI chatbots for staff training and quality assurance purposes to help us improve our service and customer support
- Protect Asana and you, for example:
- Securing our systems and products against fraud or unauthorized activity
- Identifying, troubleshooting, and fixing bugs and errors
- Complying with global laws and regulations
- Investigate in good faith alleged violations of our User Terms of Service, Subscriber Terms or the terms of any other agreement you have with us
- Comply in good faith with a valid legal subpoena, request, or other lawful process that meets the requirements of our Law Enforcement Guidelines or that we otherwise determine is necessary to respond to
- If you use Asana as part of an organization, company, or academic institution, Asana will process your information as required by our contract with your organization or academic institution. Those contractual terms may differ from, and, in the event of a conflict, take precedence over, the uses described in this Privacy Statement.
In addition, we use information about your use of Asana, account information (which may include your email address and name), and information related to third-party integrations to:
- Communicate with you:
- About Asana by phone, text, email, or chat
- To provide important notices and updates, product changes, and other necessary notices such as security and fraud alerts
- To market Asana services to you via email, phone, and mail. You have the ability to unsubscribe from promotional marketing communications at any time. Please see our email unsubscribe page here.
- With the assistance of artificial intelligence (AI)
- Advertise Asana to you based on your use of the product, including but not limited to the global region in which you use Asana
- Facilitate reporting and analyze performance of the Asana platform or features available in Asana
- Provide webinars or public presentations
- Demonstrate Asana or provide you access to a demo Asana instance
- Process your information at your direction
- Provide cross-device management of your account. For example, we may locate or try to locate the same unique users across multiple browsers or devices (such as smartphones or tablets), or work with service providers that do this, in order to save your preferences across devices and analyze usage of our products and services. If you wish to opt out of Google’s ability to locate you across devices in this way, you may install the Google Analytics Opt-out Browser Add-on by clicking here.
Provide you with support and get your feedback
- Respond to your requests for information
- Help identify and troubleshoot any issues with your account and answer your questions
- Resolve support requests
- Provide you with reports about usage
- Survey your opinions through surveys, research studies, and questionnaires
Combined Information
Unless otherwise prohibited by law, we may combine the information that we collect through your use of our products and services with information that we receive from other sources, both online and offline, and use that combined information as set out above.
Aggregated and de-identified data
We may aggregate and/or de-identify information related to your use of Asana (for example, how many tasks or projects you created) so that such information can no longer be linked to you or your device. We may use such aggregated and de-identified data for any purpose, including but not limited to, research and marketing purposes and may also disclose such data to any third parties, including advertisers, promotional partners, sponsors, event promoters, and/or others.
Artificial Intelligence and Machine Learning
Some features in Asana are powered by artificial intelligence (AI) and machine learning. Admins and super admins can adjust AI preferences for your domain at any time by visiting the admin console.
When features powered by Asana AI are enabled in your domain, we use metadata related to your domain’s use of Asana to train machine learning models. Depending on the model and the feature, these machine learning models power features, both in your domain and other Asana domains.
When features powered by AI Partners are enabled in your domain, we leverage third-party LLM service providers. Our third-party LLM service providers do not use customer data to train their models.
For more information about AI in Asana, please review Asana AI features and admin controls.
Asana may use AI technologies, including bots on our websites and in our product, to communicate with you, respond to your comments and questions, and provide information about our products and services. Learn more by visiting Asana’s Trust Center.
Legal bases for processing
For more information about the legal bases Asana relies on to process your information, please visit Other Important Information.
5. Contact Us and Privacy Questions
Asana is located at 633 Folsom Street, Suite 100, San Francisco, CA, 94107-3600. If you wish to contact us or if you have any questions about or complaints in relation to this notice, please contact us at privacy@asana.com. To contact our Data Protection Officer, please email dpo@asana.com.